Dr. Itay Wiser logo: Itay Wiser Plastic Surgeon. MD. PHD.

My Philosophy

Stay in shape


“Medical and scientific researches have long proved, beyond any doubt, the enormous benefits of routine physical exercise, such as reduced risk of cardiovascular diseases, cancer, depression and even dementia. By getting your heart rate up and improving blood circulation, delivering oxygen and nutrients to your skin is what keeps it healthy, promotes collagen and new skin cells production which keeps the skin glowing.

Since early childhood, I have been incorporating regular physical exercise routine in my day-to-day. Yes, there are times when I fail to exercise as much as plan to, but I always go back to it.

My favorite sports are running and Pilates which helps me keep my posture stable. Exercising helps me feel good and be healthier, and other than having a positive effect on one’s mental health, I recommend all of my patients to have a routine workout also to reduce stress which is known to benefit the skin and to improve the results and the recovery of/form the esthetic procedures done to your face or body.”

Dr. Itay Wiser running next to the Hudson river in NYC wearing sports outfit
Listen to music

“I have a special connection to music from the cradle. I have been playing the piano since I was four years old. I completed classical piano training at the age of 18, just before I decided to pursue a career in medicine. Still, the love of music continued and I play the piano, alone or with friends, whenever I get a chance. For me, listening and playing music is the best mood enhancer I can ever prescribe.

While playing, I am streaming my emotions and thoughts directly into the keyboard. Researches have shown that blood flows more easily when music is played.

It can also reduce heart rate, lower blood pressure, decrease cortisol (stress hormone) levels and increase serotonin and endorphin levels in the blood. It elevates mood.  Music can boost the brain's production of the hormone dopamine and by doing that reduce stress that can make your skin look much better and healthy.”

Keep your stress levels low to help your skin glow

“Growing in a Jewish family I used to watch my mother cook Cholent (a traditional Shabbat dish) in a pressure cooker. This marvelous pot had a valve on its top. Once pressure built up to a certain level, the valve would open up and release steam to reduce the pressure. At that  point I learned that building pressure can  give you a tasty meal, but too much of it can explode in your face. 

Since then, I maintain a “valve” of my own that prevents me to build up too much stress. Many studies found an association between high levels of stress in life may lead to accelerated aging and risk of chronic diseases. One famous study comparing facial appearance in identical twins showed that twin who had history of divorce, took anti-depressants or smoked appeared significantly older.  The impact of stress on the skin can be substantial that experts named this new field "Psychodermatology". “

Young blond woman face with great skin
Be kind
Dr. Itay Wiser in black shirt pointing with his finger right

“I pursued the profession of medicine to have the opportunity to express kindness and empathy to my patients. I take pride in my ability to listen and communicate with my patients, address their needs and concerns.


I make those part of my treatment plan. I believe that a trust between a patient and a caregiver should be earned and is not a given. Therefore, I invite my patients to challenge me with questions and inquiries. I also offer to all my patients a direct communication line with me, just because they deserve it.”

“I can learn from everybody, especially my patients. I know that the path to constantly improve is understanding you do not possess all the knowledge, nor you know best how to implement it.


I do my best efforts to accept different views and criticism (constructive) believing it will eventually make me a better surgeon and a better person.”

Dr. Itay Wiser in black shirt pointing with his finger right
Be humble
Find beauty in every person and make them shine
Happy womain in nature raising her hands and smiling

“I am actively seeking beauty everywhere and in everyone. My goal as a plastic surgeon is to expose beauty so my patients can enjoy it and enjoy life with it.”