Privacy Policy for Wiser MD
Effective Date: Sep 29th 2025
Last Updated: Sep 29th 2025
Wiser MD operates wisermd.com (the “Site”). We respect your privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your choices. This Privacy Policy covers information collected online through the Site, through our forms, emails, SMS/text messages, and ads that link to it. Patient health information created or received in connection with care is governed by our separate HIPAA Notice of Privacy Practices.
1. Information We Collect
Information you provide
Contact details (name, email, phone, city/state), insurance information, appointment preferences, messages you send us, form submissions, reviews/testimonials, and media you upload (e.g., photos).
Payment data when you pay for services online (processed by our PCI-compliant processor; we do not store full card numbers).
SMS consent and message content if you opt in to text reminders/updates.
Information collected automatically
Device and usage data (IP address, browser, device type, pages viewed, time on site, referring URLs).
Cookies, pixels, tags, and similar technologies for analytics and advertising (see Section 6).
Social media & embedded content
If you interact with our content on platforms like Meta (Facebook/Instagram), Google/YouTube, LinkedIn, Vimeo, or use embedded maps/videos, those services may collect information under their own policies.
Photos & testimonials
Before/after photos and testimonials are posted only with appropriate consent. You may withdraw consent for future use by contacting us (see Section 12).
We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided information, contact us and we will delete it.
2) How We Use Information
We use information to:
Provide and improve the Site, schedule and manage appointments, respond to inquiries, send confirmations and reminders.
Operate our practice, including quality improvement, safety, and security.
Send marketing communications (email/SMS) if you have opted in; you can opt out at any time.
Analyze traffic and performance, personalize content and ads, and measure campaign effectiveness.
Comply with law, enforce terms, and protect rights, safety, and property.
3) Sharing of Information
We share information with:
Service providers / Business Associates (hosting, EHR/CRM, forms, call tracking, email/SMS, analytics/ads, payment processing) bound by contracts to protect your information and use it only to provide services to us.
Advertising/analytics partners (e.g., Google including YouTube/Analytics, Meta including Facebook/Instagram, LinkedIn, call-tracking providers) for measurement and remarketing (see Section 6).
Legal and safety: if required by law, subpoena, or to protect rights/safety.
Corporate transactions: in the event of a merger, sale, or similar change.
We do not sell personal information.
4) Your Choices & Rights
Email: click “unsubscribe” in any message.
SMS: text STOP to end messages; text HELP for assistance. Message/data rates may apply; frequency varies; carriers are not liable for delayed/undelivered messages.
Cookies & Ads: manage cookies in your browser; opt out of interest-based ads via https://optout.aboutads.info/ and https://optout.networkadvertising.org/; Google ad settings: https://adssettings.google.com/.
Access/Correction/Deletion: contact us (Section 12). Your jurisdiction (e.g., California) may grant additional rights (access, delete, correct, limit use, opt out of sharing). We will verify your identity before fulfilling requests.
5) Security
We use administrative, technical, and physical safeguards designed to protect your information (encryption in transit, access controls, firewalls). No system is 100% secure. If a security incident affects your data, we will notify you as required by law.
6) Cookies, Analytics, and Remarketing
We use cookies and similar technologies to operate the Site and to analyze and improve performance. We also use them with partners for remarketing (showing ads to site visitors on other websites/apps). Partners may include Google (Analytics, Ads/YouTube, Business Profiles) and Meta (Facebook/Instagram), LinkedIn, Vimeo, and call-tracking services. Data used for ads is generally pseudonymous (e.g., cookie IDs). You can control cookies and ad preferences using the links in Section 4.
Our Site does not currently respond to browser Do Not Track signals but may honor Global Privacy Control (GPC) in jurisdictions where required.
7) Data Retention
We retain information as needed for the purposes described here, to comply with legal obligations, resolve disputes, and enforce agreements. Patient medical records are retained per healthcare laws and our HIPAA policies.
8) International Visitors
Our practice is in the United States. If you access the Site from outside the U.S., you consent to processing in the U.S. and other countries, which may have different data-protection laws than your country.
9) Third-Party Links
The Site may link to third-party sites. We are not responsible for their content or privacy practices. Review their policies before providing information.
10) Children
The Site is not intended for children under 16, and we do not knowingly collect information from them.
11) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date shows when changes were made. Continued use of the Site means you accept any changes.
12) Contact Us
Address: 535 5th Ave, 32nd Floor New York, NY 10017
Email: admina@wisermd.com
Phone: 347-947-57-34
To exercise privacy rights, withdraw photo/testimonial consent, or ask questions about this policy, contact us using the details above.